The Queen of Pain, Rebecca Rusch, Joins Niner Family

Rebecca Rusch Joins Niner Bikes Family

After many years riding for Specialized, renowned endurance racer and MTB ambassador, Rebecca Rusch, is joining the Niner Bikes family. Powering 29ers over hundreds of miles is Rebecca’s specialty and now she’ll be a key part of advancing Niner’s brand and improving their products — especially for the ladies.

Known as “The Queen of Pain,” Rebecca spends much of her time advocating for the betterment of the cycling community with IMBA, World Bicycle Relief, and many more. It’s hard to imagine a better face as an ambassador for the Niner brand.

More details and quotes below on this announcement:

Niner Bikes is excited to announce the addition of Rebecca Rusch to our family. Rebecca needs no introduction to most of the cycling universe with national and world titles in whitewater rafting, adventure racing, orienteering, and cross-country skiing. Where those titles subside Rusch’s cycling career keeps on rolling strong. National wins and record setting victories at ultra-endurance events like Leadville Trail 100 or the Dirty Kanza continue to bolter Rebecca’s palmares.

Rebecca embodies traits that Niner as a brand and as a group of passionate riders find incredibly inspirational. Rebecca’s excitement and enthusiasm for mountain biking shines brightly through her commitment and support as a cycling advocate to IMBA, World Bicycle Relief,, the National Interscholastic Mountain Bike Association, and her very own SRAM Gold Rusch Tour.

“My mission has always been to push my own limits, while also encouraging everyone else to push theirs. By joining the Niner family, I will be able to continue to pursue those goals. Everyone I know and trust, from my mechanic, elite athletes, industry professionals to core riders, has nothing but the best things to say about Niner. The equipment and the company values mesh perfectly with my passion for the best gear and a collaborative, inclusive relationship. This new partnership feels like the perfect alignment of our collective goals. I can’t wait to see what we can do together.” -Rebecca Rusch

Rebecca will be riding the new JET9 RDO and AIR9 RDO on the dirt. When it comes to gravel she’ll be piloting both the RLT9 and BSB9 RDO. Additional bikes will be added to the quiver as the season and events dictate.

“A memorable quote from one of my friends, ‘Rebecca is the epitome of a good sport and has been known to wait at the Leadville finish line for 6+ hours until the last rider crosses congratulating every single exhausted finisher.’ -Michael Habicht, nicely sums up why Rebecca is such a great fit for us, she embodies what we value in our ambassadors.” -Chris Sugai, Owner of Niner Bikes

Rusch will make her Ninerd debut at the beginning of her SRAM Gold Rusch Tour this March. An incredibly valuable athlete, ambassador, and advisor to Niner, we couldn’t be more excited for everything that lies ahead of us in this partnership. |